May 17, 2013
I wrote a few months ago about dealing with a crisis and I thought it would be worth posting the key points again today. Here are a few tips on how to minimize the damage in a crisis. It’s all … Continue reading
May 16, 2013
I attended one of the Google I/O extended events in Kitchener-Waterloo yesterday and got a glimpse of some of the developer tools that will shape the way we see and use the web. As a marketer there were some things … Continue reading
May 14, 2013
This one is easy. Ask them for the case listing details and when they look confused or can’t give them to you then you’ll know. The only way that anybody can, legitimately, bill themselves as an expert if they’ve been … Continue reading
May 9, 2013
A lot has been made in the media recently about comments reportedly made by Abercrombie & Fitch CEO Mike Jeffries about plus size women’s clothing. Aside from the fact that Jeffries doesn’t appear to have said anything specifically about plus-size … Continue reading
It’s one of the things that companies, and particularly technology companies, struggle with most – how do they explain a complicated idea, product or service in a way that their target audience can relate to. Here’s a great example from … Continue reading